Bachelor of Business Administration with a Major in Accounting

Assessment Report, 2014-2015

COBA, Accounting

Assessment Identifiers

College / School:
College of Business Administration (COBA)

Department:
College of Business Administration (COBA)

Program / Major / Certificate:
Accounting (ACCT)

Assessment Coordinator(s)
Stephanie Bradl

Has there been a change to the Assessment Coordinator(s) since the last assessment plan?
No

Person(s) responsible for writing and/or submitting this report:
Stephanie Bradl

Program Mission Statement

The Accounting major integrates ethical awareness, communication, interpersonal and critical thinking skills with the business and financial knowledge to be effective financial professionals.

Has this mission statement been revised since the last plan?
No

PSLOs

1. Ethical Reasoning: Accounting students will be able to recognize ethical dilemmas and select a resolution for practical accounting situations.

2. Communication and Technology: Accounting students will be able to communicate an issue in a coherent written and oral presentation.

3. Critical Thinking: Accounting students will be able to think critically and use analytical skills in making decisions.

4. Cultural Diversity: Accounting students will be able to identify and understand accounting issues in a global environment and will demonstrate an understanding of diversity and multiculturalism in a business context.

5. Teamwork: Accounting students will be able to effectively work in group.

LINK TO: Assessment Report, 2014-2015 – Supporting Documents

Assessment Results (PSLOs)

SSU Strategic Plan Goal	PSLO	Semester	Professor	Courses	Assessment Artifacts and Instruments	Target Levels	Results and Analysis of Results	Actions in Response to Results
Academic Engagement and Achievement	1. Ethical Reasoning: Accounting students will be able to recognize ethical dilemmas and select a resolution for practical accounting situations.	Fall 2014	Shetia Lamar	BUSA 2106 The Environment of Business	Ethical Consideration Case - COBA_Rubric_Ethical Awareness	Class will score a rubric average ≥ 3	TARGET 1 MET Mean = 3.172. No changes needed.	OVERALL: TARGET PARTIALLY MET Description of the expected use of results that will be addressed in the 2015-2016 academic year: The program will provide more in depth coverage of material next cycle.
		Fall 2014	William Dowling	BUSA 4126 Business Policy	Ethical Consideration Assessment - COBA_Rubric_Ethical Awareness		TARGET 2 NOT MET Mean = 2.422
		Spring 2015	Rebecca Setliff	BUSA 2106 The Environment of Business	Ethical Consideration Case - COBA_Rubric_Ethical Awareness		TARGET 3 MET Mean = 3.350. No changes needed.
Academic Engagement and Achievement	2. Communication and Technology: Accounting students will be able to communicate an issue in a coherent written and oral presentation.	Fall 2014	Rebecca Setliff	BUSA 2105 Communicating in Business Environments	Oral Communication Assessment - COBA_Rubric_Oral Communication	Class will score a rubric average ≥ 3	TARGET 1 MET Mean = 3.553. No changes needed.	OVERALL: TARGET PARTIALLY MET Description of the expected use of results that will be addressed in the 2015-2016 academic year: The program will provide more in depth coverage of material next cycle
		Fall 2014	Rebecca Setliff	BUSA 2105 Communicating in Business Environments	Written Communication Assessment - COBA_Rubric_Written Communication		TARGET 2 MET Mean = 3.728. No changes needed.
		Spring 2015	Rebecca Setliff	BUSA 2105 Communicating in Business Environments	Oral Communication Assessment - COBA_Rubric_Oral Communication		TARGET 3 MET Mean = 3.671. No changes needed.
			Rebecca Setliff	BUSA 2105 Communicating in Business Environments	Written Communication Assessment - COBA_Rubric_Written Communication		TARGET 4 MET Mean = 3.552. No changes needed.
			William Dowling	BUSA 4126 Business Policy	Oral Communication Assessment - COBA_Rubric_Oral Communication		TARGET 5 NOT MET Mean = 1.632
Academic Engagement and Achievement	3. Critical Thinking: Accounting students will be able to think critically and use analytical skills in making decisions.	Fall 2014	Yousef Jahmani	ACCT 4111 Intermed Financial Accounting III	Cash Flow Indirect Method - ACCT4111_Rubric_Cash Flow Test	Class will score a rubric average ≥ 3	TARGET NOT MET Mean = 2.692	OVERALL: TARGET NOT MET Description of the expected use of results that will be addressed in the 2015-2016 academic year: Slight improvement to class average. The program will provide yet more in depth coverage of material next cycle.
Academic Engagement and Achievement	4. Cultural Diversity: Accounting students will be able to identify and understand accounting issues in a global environment and will demonstrate an understanding of diversity and multiculturalism in a business context.	Fall 2014	Katrina Savitskie	BUSA 3145 Global Business Issues	Diversity Awareness Assessment - COBA_Rubric_Cultural Diversity	Class will score a rubric average ≥ 3	TARGET 1 MET Mean = 3.543. No changes needed.	OVERALL: TARGET MET Description of the expected use of results that will be addressed in the 2015-2016 academic year. The program will continue the practices that allowed this target to be met.
		Spring 2015	Rebecca Setliff	BUSA 2106 The Environment of Business	Diversity Awareness Survey - Diversity Awareness Survey		TARGET 2 MET Mean = 4.028. No changes needed.
		Spring 2015	Katrina Savitskie	BUSA 3145 Global Business Issues	Diversity Awareness Assessment - COBA_Rubric_Cultural Diversity		TARGET 3 MET Mean = 3.728. No changes needed.
Academic Engagement and Achievement	5. Teamwork: Accounting students will be able to effectively work in group.	Fall 2014	William Dowling	BUSA 4126 Business Policy	Team Cooperation Assessment - COBA_Rubric_Team Cooperation	Class will score a rubric average ≥ 3	TARGET 1 NOT MET Mean = 2.943	OVERALL: TARGET PARTIALLY MET Description of the expected use of results that will be addressed in the 2015-2016 academic year: The program will provide more in depth coverage of material next cycle.
Academic Engagement and Achievement		Spring 2015	Yonpae Park	ACCT 3117 Accounting Information Systems	AIS Group Project - ACCT3117_Rubric_Group Project	Class will score a rubric average ≥ 3	TARGET 2 MET Mean = 3.938. No changes needed.

Assessment Results (POs)

SSU Strategic Plan Goal	PO Goal	Enabling Strategies	Measures	Targets	Results and Analysis of Results	Actions in Response to Results
Academic Engagement and Achievement	Increase enrollment in the Accounting major	a. Visit Freshmen Experience classes b. Attend Open House events c. Attend CAS “Declare Your Major” events	Blackboard Analytics	Accounting major enrollment of 200	TARGET NOT MET Enrollment for academic year – 172 Graduates from last year not sufficiently replenished	OVERALL: TARGET NOT MET Description of the expected use of results that will be addressed in the 2015-2016 academic year: While target was not met graduation of Accounting majors was unusually high (39) which explains the shortfall, in part. The program will begin a marketing/ advertisement campaign for AY 2016-2017.
Increase graduation count of Accounting majors	a. Coordinate with the Center for Academic Success on advisement for freshman and sophomores b. Utilize GradesFirst and EAB SSC to identify and contact at risk students c. Audit seniors at the beginning of fall and spring terms to screen for problems	i. GradesFirst ii. EAB SSC iii. Blackboard Analytics	Graduate 30 Accounting majors this academic year	TARGET MET 39 Graduates Exceeded goal by 9 graduates	OVERALL: TARGET MET Description of the expected use of results that will be addressed in the 2015-2016 academic year: We will continue to monitor Accounting seniors. This allowed us to catch issues in fall to correct by spring for success in exceeding the target.

SSU Strategic Plan Goal

PO Goal

Enabling Strategies

Measures

Targets

Results and Analysis of Results

Actions in Response to Results

Academic Engagement and Achievement

Increase enrollment in the Accounting major

a. Visit Freshmen Experience classes

b. Attend Open House events

c. Attend CAS “Declare Your Major” events

Blackboard Analytics

Accounting major enrollment of 200

TARGET NOT MET

Enrollment for academic year – 172

Graduates from last year not sufficiently replenished

OVERALL: TARGET NOT MET

Description of the expected use of results that will be addressed in the 2015-2016 academic year: While target was not met graduation of Accounting majors was unusually high (39) which explains the shortfall, in part. The program will begin a marketing/ advertisement campaign for AY 2016-2017.

Increase graduation count of Accounting majors

a. Coordinate with the Center for Academic Success on advisement for freshman and sophomores

b. Utilize GradesFirst and EAB SSC to identify and contact at risk students

c. Audit seniors at the beginning of fall and spring terms to screen for problems

i. GradesFirst

ii. EAB SSC

iii. Blackboard Analytics

Graduate 30 Accounting majors this academic year

TARGET MET

39 Graduates

Exceeded goal by 9 graduates

OVERALL: TARGET MET

Description of the expected use of results that will be addressed in the 2015-2016 academic year: We will continue to monitor Accounting seniors. This allowed us to catch issues in fall to correct by spring for success in exceeding the target.